At Lake, our mission is to provide the best user experience, enhance creativity, and promote relaxation of the mind, while also supporting independent artists. This has been our goal since day one when we gathered together to envision a top-of-mind app for coloring, self-care, and creativity. We wanted to create a place where people can unwind, relax, and engage in mindful creativity. To achieve this, we first established the core principles that will guide us on our journey. And we're sharing these below.

<aside> 💛 1. Put the user first

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We created this app so that other people can experience the joy and benefits of coloring. Our users come first - we always listen to their feedback, conduct beta testing, and involve our community to help us improve the app for them.

<aside> 🧑‍🎨 2. Give back

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Lake coloring wouldn't be what it is without the amazing art created by our artists. We always source independent artists from all over the world and foster strong partnerships that turn into long-lasting friendships. We believe artists should get more than just credit; that is why our subscription model is the way it is: a portion of each subscription goes directly to the artists.

<aside> 🫂 3. Hold space

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Coloring is a creative and relaxing activity, but we wanted it to be more than just that. By adding the Coloring Journal, we have created a feature that provides a space for you, like a safe bubble where you can express yourself without judgments.

<aside> 🎨 4. Show no limits for creativity

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With feedback from our community, we are able to constantly improve Lake by adding new tools, new features, more art, and showing that coloring, as basic as it sounds, is more than just crayons - it’s a world where imagination runs wild and possibilities are endless.